Little Deer Blog

Big Changes!

There's some big changes happening at Little Deer and we are so excited to share with you. 

After a lot of thought we have decided to engage more with the interiors sections of our shop. We will be discontinuing clothing and jewellery and will be welcoming a whole new collection of beautiful homewares and gifts to the store. 


We feel particularly drawn to interiors in the last year and feel it's only right to embrace this feeling and to go full steam ahead and concentrate all our inspiration and attention into a more streamlined collection. 

Firstly we welcome new brand Madam Stoltz to the shop. Based in Germany Madam Stoltz takes a strong influence from India, with two collections being released every year. Shop Madam Stoltz at Little Deer by clicking here. 

 

We have new designs hitting the shop end of April from our in-house interiors brand. Expect more copper goodies, indoor gardens (perfect for you city dwellers), concrete beauties and macrame. 

Interiors Photo Shoot

We did it! Our first ever interiors photoshoot - and it was brilliant! 

Little Deer friend and stylist Antonia Mckenzie travelled to the location with us in our van where we met Photographer Rachel Manns and her assistant Martin. Our good friend and previous Little Deer photographer, Dale Weeks also met us on location to shoot behind the scenes - it was a dream team! 

The main focus of the shoot was a number of new designs we are launching this spring including a bed side table, two new rails and some concrete geometric marbled planters. 

Located in Hastings right next to the sea - the apartment we shot in worked perfectly - with a balcony looking right over the beach.

We can't wait to share the final images with you ...watch this space! 

All images in this post shot by Dale Weeks. 

 

 

I For Detail Pop Up

Woah - December was a blur! We made more copper goodies than we thought possible! We also managed to deck out our first ever pop up shop in London, just off of London's Oxford Street. 


Opposite Selfridges, the Pop Up was the perfect location. Curated by Nina (owner of jewellery shop Magpie on the Run), the pop up featured some incredible and unique brands such as Chalk Jewellery, Edge of Ember, Orwell & Austen, Sarah Baily and so many more! 

We fell in love with one brand in particular and will be stocking their pieces very soon, watch this space for more information on that! 

 

We provided a number of rails for the pop up in a variety of different designs including the Ceiling Hung Rail, Porter Style Rail and the Rail With Ladder. 

The open evening was a blast and it was so lovely to see the pop up come together (despite the fact Nina had barely any time to get the whole space set up and ready for shopping!) 

You can shop the range of Copper Shop Fixtures featured in this post on our website at http://www.thelittledeer.co.uk/collections/interiors-designed-made-by-little-deer

Welcoming Waking Grey to Little Deer

We first met Leila (founder of Waking Grey) last summer at Wilderness Festival. I instantly fell in love with Leila's style and branding for Waking Grey. The stall looked amazing, really really amazing.



It's hard to make a stall look good at a festival. You're faced with seriously uneven ground and possible mud. Traders are given a small empty space to display their goods and you have to come up with something functional and aesthetically pleasing sometimes in as little as half a day. Leila styled the space with white rails, a statement rug and homely details such as a chair and a few green plants.

 

Fast forward 5 months on and Leila and I have worked together for the first time. Hand picking a unique and beautiful collection of Vintage Clothing for Little Deer. 

We spoke to Leila about where Waking Grey all began: 

'I started WG just over 2 years ago after returning from a year long trip traveling around Asia. My background was Marketing & Retail but I was really keen to start something of my own using previous skills & experience and at the same time doing something that I really enjoy. I've worn second hand / vintage clothing from a young age, some of my earliest memories as a child are roaming around markets and car boot sales at weekends with my parents picking up treasures (some of which I still have now). I also HATE waste, we have become such a throw away nation, and in the Uk alone I think around 1.7 million tonnes of material go to waste every year, which is a crazy amount. WG gives me the creativity to curate collections of clothing, sometimes reworking items to give them an updated fresh look, and at the same time, in my own way, helping the environment a little.'

 

 

One thing that stands out for me is that collection after collection each piece is so special. Leila doesn't create a collection with a couple of 'statement' pieces and then just a ton of fillers - each and every garment is hand picked and sits well next to the one before. We asked Leila how she gets inspired to curate the perfect collections: 

The way I curate WG doesn't always mean the items are pure vintage, in fact its probably a 50/50 mix most of the time, I like the combination of old & new together and I tend to gravitate mostly towards 70's, 80's & 90's pieces. I generally base the collections more on current trends and inspiration I gain from stock buying trips around Europe and the USA. Usually I'll pick up one key piece or see something interesting that influences me early in the buying season and without knowing it this will shape the whole collection, for example last spring I spent a week in Palm Springs staying at this gorgeous hotel called The Monkey Tree, designed in the 60's by the famous architect Albert Frey. The pool loungers are a cool lemon yellow colour which must of stuck with me as I spent the rest of the trip buying mostly yellow pieces of vintage clothing!
I love pulling collections together, I'm always hunting for stock, everywhere I go, even when I'm on 'holiday' it will usually involve finding the local markets and second hand shops to look for stock. It's so exciting finding key pieces or that one 'star' piece that might shape a whole season, I get a real buzz from it!

Finally we were keen to know what Leila's favourite piece from the Waking Grey collection at The Little Deer was:

The mustard silk shirt, it's so simple but a really great transitional item, delicate enough to wear on its own, or great layered up over a simple tee with some boyfriend jeans for a more casual look.

 

You can shop Waking Grey at Little Deer online and at in our Brighton Shop (First Floor, Open Market, Marshalls Row, Brighton, BN1 4JU)


Free Cookies: We've Hit 100K!


We are so happy to have hit 100,000 likes on the shopping app DEPOP! 

To celebrate we are giving away cookies and sweets in all orders on Depop for the next two weeks! Find us on depop @the_little_deer



A HUGE thank you to both
Whimsical Cake and Mrs Brown for providing the cute cookies and sweeties in this giveaway. Their yummy work will be sent with all Depop orders for the next two weeks.
Download the DEPOP app here: https://itunes.apple.com/gb/app/depop/id518684914?mt=8


Eight Magazine Feature The Little Deer


Back in December '15 Little Deer owner Jade was lucky enough to be contacted by Eight Magazine owner Kit To and invited to London for a photo shoot and interview for the Eight Magazine Instagram issue.
 

An incredibly clean and beautiful independent magazine, Eight is currently available for sale on the magazines website.

Kit photographed Jade in Central London and she answered some questions about her personal style, instagram as a social media platform and the future for the business.
'In five years I would love to have a small team of people working at The Little Deer in an office.... I would love the office to be a free creative space for ideas to flow and everyone to work together on projects for The Little Deer.'  


This issue of Eight Magazine also includes photos and interviews with Photographer and stylist Beth Kirby (@local_milk), Designer at H&M Kelly Harrington (@kellouhar) and Denim Dudes Author Amy Leverton (@denimdudes). 


Order your copy of Eight Magazine online now at http://www.eightmagazine.co.uk/magazine

We've Moved: Studio 3a

Little Deer founder - Jade Golding has been running the shop from the spare room in her home in Brighton for the last three years. Despite having two cute guinea pigs for company at home, Jade recently decided it was time to branch out and get Little Deer it's first very own studio space. 
and Ta-Dah (!) here it is: Studio 3a. Still Brighton based, Little Deer shares this studio with 7 other lovely creatives including Illustrator Leigh Pearce and Childrens Book Illustrator Ben Mantle .

The studio is where we answer all your emails, pack your orders and do our general day to day laptop work.  

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